Botanical Rush – Skincare E-Commerce Refresh
Botanical Rush is a professional botanical skincare brand focused on clean, effective formulations. This project reimagines the brand's Amazon shopping experience through a refined visual direction that blends botanical elegance with modern clinical simplicity. The refreshed design features a cohesive color palette, elevated imagery, and benefit-driven storytelling across product gallery images and Premium A+ content.
Role: Visual Direction, E-Commerce Design, Amazon PDP & A+ Content, Image Creation, Visual System Development
Brand Study & Visual Direction
The original brand featured vibrant product colors, varied imagery, and inconsistent visual treatments across its digital presence. To create a more cohesive and premium experience, I developed a refined color system inspired by each product's existing packaging—soft sage for the cleanser, muted orange for Vitamin C, and complementary tones for other SKUs. Clean typography, minimal layouts, and botanical-inspired imagery establish a consistent visual language while preserving each product's individual identity.
A refined, muted color palette creates a cohesive, premium look while preserving each product’s distinct identity.
Customer’s previous A+ Content
Customer’s previous PDP for the Cleanser
Refreshed Premium A+ Content
Refreshed Amazon PDP and A+ content featuring clean layouts, elevated imagery, and benefit-driven storytelling for a cohesive, premium shopping experience.
Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.