Welcome to my creative world!

Hi, I’m Joyce Zhu — a senior graphic designer specializing in the beauty and gift industry, with deep expertise in packaging, retail displays, and digital campaigns. I bring a strategic blend of creativity and problem-solving to develop impactful visuals across print and digital platforms.

From concept to production, I design packaging, POP/POG displays, and digital content including emailers, web banners, and Amazon A+ content. My work spans both new product lines and core collections, including licensed collaborations with brands like Disney, Hello Kitty, Spongebob, and The Nightmare Before Christmas.

I’ve created standout visuals for Wet n Wild, Lip Smacker, and Black Radiance, with products sold in national retailers like Ulta, Target, Walgreens, CVS, Walmart, etc. I thrive in collaborative environments, mentor junior designers, and consistently deliver creative that aligns with brand and retail strategy.

Outside of work, I enjoy traveling and photography—two passions that help me bring a fresh perspective to every project. Let’s connect and bring your next idea to life.