Concept:
A book-style Disney Villains PR box that transforms product discovery into a narrative reveal. Designed to open like a storybook, the packaging invites users to “unleash” bold, Villain-inspired beauty looks while reinforcing the drama, personality, and collectability of the licensed collection.

Role:
Designed primary packaging for the individual makeup products and delivered production-ready artwork and renders for the Disney Villains PR book packaging. Supported visual consistency, licensor compliance, and production execution across the full assortment, ensuring all components met retail, brand, and manufacturing standards.